About the Glossary

This glossary, proposed by the class 2021 graduates, contains a variety of terms that together characterize our practice and approach to design research today.

The glossary provides a current overview and a unique perspective – a new design-related take based on a year of research made in several research approaches and methodologies.

About the program

The Bezalel Industrial Design Masters program is a two-year program educating outstanding designers and creators to take on leading roles in an ever-changing world.
The program offers three tracks: Design Management and Innovation, Experimental Design (About Design), and Design and Technology, in which the students gain tools, knowledge, and creative study. The program is based on the premise that designers are agents of change facilitating interdisciplinary connections, as well as new perspectives and original solutions to current issues. The program creates opportunities for experiencing work in various fields: hi-tech and industry, the curatorial and art world, the academic and research world, the third sector, and local authorities - as well as in the framework of international cooperations with leading academies.

The program exposes the students to the deeper meanings of central processes currently taking place in the world. It allows them to translate processes of innovation and design thinking into a distinct personal language while integrating processes related to product design and new services in a competitive dynamic world. In the course of their studies, the students build their ability to integrate into multidisciplinary teams and develop processes. In addition, the students acquire tools to act in a global environment, connect with interested parties, and balance different requirements. These skills will be the central foundation in the students’ ability to find their place and to succeed in the Israeli and global markets.

The program opened in 2003 and our graduates have taken positions in the industry and design fields: as innovation team managers in local authorities and the Air Force, hi-tech and startups product designers, UI/UX designers in global companies such as Microsoft, HP, Intel, lab managers in the Weizmann Institute and Ort education network, lecturers in design academies, and curators, creators, and entrepreneurs. Our team of lecturers includes designers and leading curators, marketing experts, and researchers with vast knowledge in strategy management, product management, and design, service management, interaction, and game design, programming, storytelling, critical thinking, curation, and writing.

feelAment

Emotional Literacy in Digital Media

Keren Azuz Arien

Mentor — Saron Paz

Design and Technology track

feelAment is a study that examines emotional literacy* via digital media and aims to develop tools to expand the possibilities of expressing and deciphering text messages through graphic gestures, a rich and layered emotional legend, and an innovative gesture keyboard. Arien, a graphic designer, presents an innovative keyboard for expressing emotions in digital media, based on Prof. Robert Plotchik’s research. The keyboard allows the user to choose an emotion out of eight basic emotions, as well as choose its intensity and if necessary mix a number of different emotions together. The tool enables greater richness of emotional expression in textual digital media on the one hand and a clearer and effective discourse on the other. Experience the ReadMe prototype onlineExperience the ReadMe prototype online

* Emotional literacy - self-awareness of emotions, and the ability to identify and manage them.

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Keren Azuz Arien

Keren Azuz Arien, a graphic designer who graduated from Vital-Shenkar, owner of the KerenA studio, has been working in the design arena for nearly two decades and has designed for large companies in Israel. Keren's expertise lies in discovering the business DNA, out of which she creates significant and valuable branding for her customers. For the past decade, Keren has been providing event branding services to production companies in Israel and abroad, creating marketing and sales presentations.

More projects

Keren Azuz Arien

More projects

The Laundry Project

ReadMe

In-Between Learning