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Why Are You So?

by 

Noa Ehrmann

About Design track

Mentor — 

Dr. Tal Mor Sinay

About a year ago, without any preplanning, I started a voyage of discovery and acceptance of the fact that throughout my entire life, I have been coping with a neurological otherness that affected all walks of my life. After years of experiencing challenges in different areas, it turns out that many of these have a shared biological source: ADHD. 

I found that I was a cliché of a belated diagnosis. That like me, many women, especially grown women, are under-diagnosed, and are usually diagnosed first with secondary morbidity, such as depression and anxiety. Fundamental to my project is my aspiration to shorten this voyage for others, to raise awareness of the various effects of the phenomenon, which are far broader than the academic aspects, and to encourage professional diagnosis (and treatment as necessary).

In the project, I combined my personal experience with the tools acquired as a designer to create a participatory game experience, a kind of pre-diagnostic survey in order to raise awareness of the various “neglected” implications of ADHD for women, which are not associated with the “disorder”. In doing so, I seek to encourage self-reflection and self-mapping designed to reveal coping with undiagnosed ADHD and promote diagnosis out of self-acceptance and not out of approaching the otherness as a disorder. 

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Noa Ehrmann

Noa is a multidisciplinary designer, with a B.Des in visual communication and an M.Des in industrial design from Bezalel. As a designer, she works from a broad and applied perspective and explores the connection between the graphic, the material and the spatial. How do they support and reflect the values ​​and content that are the core of each process? She is experienced with a wide range of projects – branding and packaging, interior branding, shop window design, exhibitions, and decor – and collaborates with designers and artists from diverse fields.

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