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Giftbox

by 

Itamar Serfaty

Design and Technology track

Mentor — 

Dr. Romi Mikulinsky

The Giftbox is a community giving game that invites community members to exchange physical gifts using a smart box, thereby creating surprising connections and strengthening their communal belonging. The user arrives in the community space where the box is placed, scans the QR code and starts a conversation with a chatbot. The user may take the object in the box and replace it with a gift of their own. They may also write a message to the person who will receive the object and even thank the giver, thereby creating a new mediated exchange experience. 

In the test case, the Giftbox was placed in three community spaces in Lehavim: the community center, the Founders’ House, and the swimming pool. Each space is characterized by a different target audience, inviting a different type of gift-giving. For example, in the community center with its target audience of parents and children, the users were invited to exchange table games, dolls and toys. In addition, the three boxes serve as a single network enabling new connections between the different spaces. 

This is a social-technological experiment aiming to examine whether mediated giving would produce an emotional impact on the user, whether surprising connections would be formed, and whether active participation would increase the sense of community belonging.

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Itamar Serfaty

Itamar has over a decade of experience as a product designer, focusing on complex systems for developer-oriented software. In his work he practices user research, fast iterations and teamwork. His design philosophy emphasizes a hands-on approach and creative intuition. Itamar holds a BA in communication and design from Sapir Academic College and an M.Des. in industrial design from Bezalel. 

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