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Visitor-Oriented Museum

by 

Barak Pony

Design Management and Innovation track

Mentor — 

Dr. Michael Sessler

Established in 1753, the British Museum aimed at collecting and exhibiting samples from all areas of human activity. As in most museums established afterwards, its visitors were seen as merely spectators. However, in recent years, we have witnessed the transition of many museums from collection to visitor orientation. 

The project was conceived during my work in MUZA, when I was involved in the plan to remove the fences separating the museum from the people of Tel Aviv. Clearly, something in the dynamics between the museum and the city’s inhabitants would change forever. 

Early on, it was clear that this was a broad global trend, so I studied the most recent trends in a variety of disciplines such as medicine, psychology and service design. 

The Visitor-Oriented Museum seeks to redesign the encounter between the museum and visitor, assessing the organizational change required of the museum to remain relevant given the rapid changes in the recent decade. The outcome is a consultation plan for museums interested in looking into the relevance of the change and willing to make the necessary adjustments. As opposed to a prolonged and expensive service design study, I offer museums ready-made tools to assess their positioning vis-à-vis their natural audience in a program of up to three years.

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Barak Pony

Barak is a multidisciplinary designer, with a BFA in fashion design and jewelry making, and an M.Des in industrial design from Bezalel. Barak has been producing exhibitions in museums for the past 7 years and has extensive experience in managing various businesses and projects. As part of his final project, Barak seeks to examine and redesign the interface between the museum and the visitor.

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